What Makes a Good Website Development?

Websites are important for businesses in today’s digital and technology era. They need to be attractive and functional, and should provide visitors with a good experience from start to finish.

The best websites follow familiar web conventions, which users have come to expect from visiting countless other sites. These include: visual hierarchy, content structure, logical page navigation and proper font sizes and style.

1. User-friendly

A user-friendly website makes it easy for people to navigate and understand information. It should also be engaging and provide a clear call-to-action. The layout and design should be based on the type of content and target audience.

A good way to make a website user-friendly is to organize the content into easily recognizable sections and categories. People don’t want to read walls of text, so information chunking is important. Also, the page should load quickly. Studies show that people leave a website if it takes more than ten seconds to load.

Another thing to keep in mind is that your website should be accessible for users with different browsers and devices. It is important to use web conventions, which are a set of rules that outline how the user experience should be on a certain website. This helps visitors develop a mental model of how your site works, based on the experiences they have had with other sites.

Your call-to-action should be clear and prominent, ideally in the form of a button or link. Ensure that it links to an appropriate page and is relevant to the user’s needs. It should also be logically placed, and highlighted with colors that are meaningful to your brand. For example, red and green are colors that evoke emotion, so they might be more effective than yellow or pink. It is also helpful to incorporate visual cues into your website, such as progress bars or hints, to help users know what they should do next.

2. Mobile-friendly

Whether your business is a B2B or B2C, it's vital that your website has a mobile-friendly design. People access the internet primarily on their smartphones nowadays, and many search engines like Google prioritize mobile-friendly sites in their rankings. As a result, developing a mobile-friendly website is no longer an option but rather a necessity.

A good mobile-friendly website has a responsive design that adjusts to any screen size and device type. It also takes into consideration the limited space on a mobile screen and how users interact with it. For example, call-to-action buttons should be larger and clickable on mobile. In addition, hyperlinks should be large enough to click with our thumbs and items in a clickable list or accordion should be spaced further apart to accommodate for a smaller screen size.

Another factor is that every page on a site should have a purpose. The homepage should be the most surface level with information about your company, while other pages may provide deeper content about specific products and services. The navigation should also be intuitive and easy for visitors to find their way around the site.

If you're unsure if your website is mobile-friendly, use Google's free tool to test it. It's easy and requires no coding knowledge. If you have a website that's not yet mobile friendly, make it one of your top priorities to fix this.

3. SEO-friendly

The structure of a website is critical for its user experience and search engine optimization (SEO). Web development professionals must consider the hierarchy and organization of each web page, as well as the content flow and internal links. This ensures that website visitors can find the information they need, and that search engines can crawl the site without any issues.

A well-designed website communicates a clear and cohesive message to its visitors. This is achieved through a combination of written content, visual elements, and interactive components. The message should be consistent throughout the site, so that visitors who navigate one area can easily transfer their knowledge to another area.

SEO-friendly web design also includes a clean, user-friendly URL structure that uses keywords to optimize website visibility. This is an important step because it allows search engines to index pages more quickly and easily.

SEO-friendly web development is a must for any business looking to increase its online presence. A SEO-friendly website keeps leads on your page longer, which improves your ranking in search results and boosts your brand's credibility. It also helps to drive traffic, so you can keep growing your business. SIG Digital data-driven insights and proven tactics, they drive organic traffic, boost conversions, and maximize ROI. They've worked with many industries – whether you're looking for roofing marketing pros, plumbing, or any industry!  Elevate your online presence and outshine the competition with our results-focused SEO Strategy services. So don't wait any longer, get started with your SEO-friendly website today. It's an investment that will pay off in the long run. 

4. Responsive

Developing a responsive web site is a must-have for businesses looking to improve SEO, deliver a better user experience and make it easier for visitors to share content. It can also improve performance and make the website more reliable for visitors who visit multiple devices.

Responsive website development uses CSS media queries to create flexible designs that resize and rearrange pages as the screen size changes. For example, an image can be sized with a max-width attribute to ensure it displays correctly on different devices.

A good responsive design must also be calibrated for touchscreens. This includes making text and other elements large enough to be tapped with a fingertip on a touchscreen device. It should also use a fluid grid to allow for a more consistent and intuitive layout across screen sizes.

As B2B users increasingly turn to their mobile phones for business purposes, it is important to prioritize a responsive website. This will help them find the information they need more easily and quickly, which in turn will drive conversions.

Aside from making websites responsive, companies can also take other measures to speed up website load times. These include using the gzip compression method to reduce the size of web files before sending them to users' browsers and enabling browser caching. These techniques can significantly reduce the time it takes for a website to load on mobile and other devices.

5. Social media integration

A good website development should be able to communicate with visitors in a variety of ways. Written content, visual elements and interactive features should all work together to deliver a clear and cohesive message. This way, visitors can understand why your business exists and what it has to offer.

A well-designed site should also be consistent and organized. This includes using a grid layout to create consistency and an intuitive layout. It also means using uniform font sizes and styles to provide a polished, professional look. This is especially important for websites that feature large amounts of text and images. Additionally, a good website should include proper heading structures to ensure that users who rely on assistive technology can properly navigate the site.

Integrating social media into a website is a great way to increase user engagement and expand the reach of a brand's content. For example, a travel agency website can feature user-generated content such as reviews and testimonials to establish credibility and trust with potential customers.

In addition, a good website should incorporate social media share buttons on all pages to encourage visitors to follow or recommend the business. This is particularly important for businesses that want to drive traffic to their websites and promote special offers or events. For example, a garden supplies company can include a call-to-action such as "Follow us on Facebook for exclusive gardening tips!" on all of their blog pages.

6. Customizable

A customizable website development allows you to create a personalized experience that can increase your business’s online presence. This will result in more user engagement, which can help you convert potential customers into loyal brand supporters. Customizable websites also feature clean code, which is crucial for search engine optimization (SEO). This means that your site will load faster and work across a wide range of devices and browsers.

Creating a successful website requires careful planning. Whether it’s a branding tool or e-commerce platform, your choice should align with your business objectives. To do so, consider your audience’s needs and pain points and where they are in the buyer’s journey.

This step includes identifying your target market and determining the content that will best resonate with them. It also involves ensuring that your website offers a pleasant and informative user experience. It can take some time, but this step is essential for the success of your web design project.

A customized website is more affordable than a template-based solution. However, it does require more time and energy to develop. This is because designing, hiring developers, and coding your website can take longer than using a template. It’s also important to keep in mind that a custom-developed website will need maintenance, updates, and upgrades over time. However, this investment often leads to superior results than a template-based website. This is because a customizable website is built with your ideal customer in mind and has a high ROI.

Websites are important for businesses in today’s digital and technology era. They need to be attractive and functional, and should provide visitors with a good experience from start to finish. The best websites follow familiar web conventions, which users have come to expect from visiting countless other sites. These include: visual hierarchy, content structure, logical…